With the presence of Dream Racing and Exotics Racing, it's a foregone conclusion that Las Vegas is the most entertaining travel destination on the planet for a car enthusiast. If you've visited Wynn Las Vegas recently, you might have stumbled on something new at the resort. If you haven't, we have a new reason why Las Vegas is the place to visit.
Enter the McLaren Experience Center. The result of a collaboration between McLaren Automotive and O'Gara, the recently unveiled 2500 square-foot brand experience space is situated near the Wynn Plaza shops close to the Awakening and Encore theaters.
This bespoke experience in what McLaren describes as its single largest market reflects the company's strategy of expanding its operations in North America. The new initiative aims to give McLaren's existing and aspiring customers something beyond the traditional dealership experience by creating a space where visitors can interact with the brand in many ways. As articulated by the President of McLaren Americas:
"Although our cars are exclusive, we want this to be an inclusive experience for fans and enthusiasts to engage with McLaren and help celebrate our 60th anniversary. There will always be something new to surprise and delight our most diehard fans and also welcome new ones into the fold."
With over 17,000 visitors in just six weeks, the center is a testament to the brand's growing popularity in North America, underscored by a notable upward trend in sales figures. So what's on display at the center anyway?
The dynamic space showcases a revolving display of three McLaren supercars and some of the brand's most exclusive vehicles, including the McLaren Senna and one of only 149 McLaren Elvas. Visitors also have the chance to craft their own "dream" McLaren using the company's largest showroom vehicle configurator.
For those seeking a thrill, you can test your driving skills on the same brand of simulator used by McLaren's Formula One racer, Lando Norris. The center also offers professional driver coaching and feedback if you're interested in taking the simulator session seriously.
The facility isn't just for showing off some of the best products the company has to offer. It also serves as an authorized McLaren retailer, offering direct car purchases. However, McLaren fans who don't have the budget for a supercar yet are not left out. The center offers McLaren merchandise, including hats, Las Vegas-themed t-shirts, and the TUMI McLaren luggage range for purchase.
Following the opening of its new North American headquarters in Texas late last year, McLaren's latest venture in Las Vegas marks a significant stride in strengthening its presence across key North American markets. The center is scheduled to be opened through Spring 2024, giving plenty of time for a visit.